Our mission is to add beauty to the world, without compromising its health. That's why we take great care to ensure that all of our hardwood comes from certified green, self-renewing sources, where trees are farmed and replanted just like the vegetables you eat. There's no net woodland loss or negative impact on the environment.
Our manufacturers are CARB-certified, adhering strictly to the detailed environmental protections, as well as the federal Lacey Act. And, in their manufacturing of Bella Cera Traditions flooring, nothing is wasted:
• Tree bark is processed into mulch and soil conditioners
• Sawdust fuels the boilers that operate dry kilns, and is used in animal bedding
• Trimmings are chipped and processed into paper and other products
• Small wood pieces are recovered for use as products such as finger-jointed wood components
Eco-friendly wood finishes
The Enviro + Plus finishes we use were developed by Valspar, an established leader in finishes that are highly eco-friendly while being durable and scratch-resistant as well. Our wood finishes are HAPs-free, and give off zero VOC's as well, surpassing all KCMA coatings performance standards and making it one of the greenest finishing systems on the planet.